Duration: 1 day

This course is designed for those who want a full understanding of the marketing function. All aspects of marketing are covered in an exciting and interactive way.

Who will benefit from this course?

All levels of personnel

Course Contents

• What is Marketing?
• Business Environment
• Marketing vs Selling
• Understanding the capabilities of your business
• SWOT Analysis
• Marketing Segmentation
• 4 P's - Price, Product, Promotion and Place
• Markeing Management including setting marketing objectives, setting Marketing strategy
• Marketing and press relations, campaigning and development plans